STREET/PARK
Year
2021
Client
K11 MUSEA
Project
STREET/PARK
Services
Creative Direction, Art Direction, Creative Strategy, Social Media Strategy, Content Curation, Video Production, Photography, Post-production, Visual Merchandising, Influencer Marketing, Set Design, Public Relations
Timed with the Tokyo Olympics, this activation introduced Hong Kong’s largest indoor harborview skatepark at K11 MUSEA. Partnering with local pioneers 8FIVE2 and sneaker collective SOLEADDICTT, the 605-square-meter arena was designed by the All Hong Kong Skateboards Association and featured ramps, rails, and bowls overlooking Victoria Harbour.
Guests could join open skate sessions, attend workshops, or take part in two street and park competitions. Enthusiasts could also build custom boards at onsite stations, with exclusive drops featuring Yuto Horigome’s Olympic gold-inspired decks.
Other Projects
STREET/PARK
Services
Client
K11 MUSEA
Project
STREET/PARK
Services
Creative Direction, Art Direction, Creative Strategy, Social Media Strategy, Content Curation, Video Production, Photography, Post-production, Visual Merchandising, Influencer Marketing, Set Design, Public Relations
Year
2021
Timed with the Tokyo Olympics, this activation introduced Hong Kong’s largest indoor harborview skatepark at K11 MUSEA. Partnering with local pioneers 8FIVE2 and sneaker collective SOLEADDICTT, the 605-square-meter arena was designed by the All Hong Kong Skateboards Association and featured ramps, rails, and bowls overlooking Victoria Harbour.
Guests could join open skate sessions, attend workshops, or take part in two street and park competitions. Enthusiasts could also build custom boards at onsite stations, with exclusive drops featuring Yuto Horigome’s Olympic gold-inspired decks.
STREET/PARK
Services
Client
K11 MUSEA
Project
STREET/PARK
Services
Creative Direction, Art Direction, Creative Strategy, Social Media Strategy, Content Curation, Video Production, Photography, Post-production, Visual Merchandising, Influencer Marketing, Set Design, Public Relations
Year
2021
Timed with the Tokyo Olympics, this activation introduced Hong Kong’s largest indoor harborview skatepark at K11 MUSEA. Partnering with local pioneers 8FIVE2 and sneaker collective SOLEADDICTT, the 605-square-meter arena was designed by the All Hong Kong Skateboards Association and featured ramps, rails, and bowls overlooking Victoria Harbour.
Guests could join open skate sessions, attend workshops, or take part in two street and park competitions. Enthusiasts could also build custom boards at onsite stations, with exclusive drops featuring Yuto Horigome’s Olympic gold-inspired decks.
Next Projects