K11 × AZUKI Mooncake
Year
2023
Client
K11 MUSEA
Project
K11 × AZUKI Mooncake
Services
Branding, Creative Direction, Art Direction, Social Media Strategy, Video Production, Photography, Animation, Product Design
Curated by K11 and Adrian Cheng’s Web3 persona, LastKnight, in collaboration with Web3 brand Azuki, this project bridged digital and physical realms for the Mid-Autumn Festival.
The artisanal mooncakes were inspired by Azuki’s four core elements: fire, water, earth, and lightning. Each festive delicacy was crafted to embody the unique properties of these elements, driving a physical manifestation of Web3 culture to spread joy and unity among families and friends.
Other Projects
K11 × AZUKI Mooncake
Services
Client
K11 MUSEA
Project
K11 × AZUKI Mooncake
Services
Branding, Creative Direction, Art Direction, Social Media Strategy, Video Production, Photography, Animation, Product Design
Year
2023
Curated by K11 and Adrian Cheng’s Web3 persona, LastKnight, in collaboration with Web3 brand Azuki, this project bridged digital and physical realms for the Mid-Autumn Festival.
The artisanal mooncakes were inspired by Azuki’s four core elements: fire, water, earth, and lightning. Each festive delicacy was crafted to embody the unique properties of these elements, driving a physical manifestation of Web3 culture to spread joy and unity among families and friends.
K11 × AZUKI Mooncake
Services
Client
K11 MUSEA
Project
K11 × AZUKI Mooncake
Services
Branding, Creative Direction, Art Direction, Social Media Strategy, Video Production, Photography, Animation, Product Design
Year
2023
Curated by K11 and Adrian Cheng’s Web3 persona, LastKnight, in collaboration with Web3 brand Azuki, this project bridged digital and physical realms for the Mid-Autumn Festival.
The artisanal mooncakes were inspired by Azuki’s four core elements: fire, water, earth, and lightning. Each festive delicacy was crafted to embody the unique properties of these elements, driving a physical manifestation of Web3 culture to spread joy and unity among families and friends.
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