Nike at 50: A Genealogy of Progress
Year
2022
Client
K11 MUSEA
Project
Nike at 50: A Genealogy of Progress
Services
Branding Art & Design Direction Motion Web design
This immersive retrospective celebrated Nike’s half-century legacy of athletic innovation across four distinct zones.
The activation included "Nike 50 Moments" tracing past triumphs via audiovisual tributes to local athletes like Rex Tso and Edgar Cheung; "Moon Path" spotlighting the evolution from the 1972 Moon Shoe to the Alphafly Next%; "Feel the Allure of Air" diving into Air technology ; and a sustainability-focused "Move to Zero Lounge". Additionally, six local creatives turned upcycled Nike waste into purchasable sculptures, and guests could participate in interactive drawing stations.
Nike at 50: A Genealogy of Progress
Services
Social Media Planning, Event, Publishing
Client
K11 MUSEA
Project
Nike at 50: A Genealogy of Progress
Services
Branding Art & Design Direction Motion Web design
Year
2022
This immersive retrospective celebrated Nike’s half-century legacy of athletic innovation across four distinct zones.
The activation included "Nike 50 Moments" tracing past triumphs via audiovisual tributes to local athletes like Rex Tso and Edgar Cheung; "Moon Path" spotlighting the evolution from the 1972 Moon Shoe to the Alphafly Next%; "Feel the Allure of Air" diving into Air technology ; and a sustainability-focused "Move to Zero Lounge". Additionally, six local creatives turned upcycled Nike waste into purchasable sculptures, and guests could participate in interactive drawing stations.
Nike at 50: A Genealogy of Progress
Services
Social Media Planning, Event, Publishing
Client
K11 MUSEA
Project
Nike at 50: A Genealogy of Progress
Services
Branding Art & Design Direction Motion Web design
Year
2022
This immersive retrospective celebrated Nike’s half-century legacy of athletic innovation across four distinct zones.
The activation included "Nike 50 Moments" tracing past triumphs via audiovisual tributes to local athletes like Rex Tso and Edgar Cheung; "Moon Path" spotlighting the evolution from the 1972 Moon Shoe to the Alphafly Next%; "Feel the Allure of Air" diving into Air technology ; and a sustainability-focused "Move to Zero Lounge". Additionally, six local creatives turned upcycled Nike waste into purchasable sculptures, and guests could participate in interactive drawing stations.