Cartier Christmas
Year
2021
Client
Cartier
Project
Cartier Christmas
Services
Branding Art & Design Direction Motion Web design
This holiday campaign transformed the Victoria Harbour waterfront into a shimmering haven anchored by Hong Kong’s tallest Cartier tree. Towering at 13 meters, the installation was adorned with signature red and gold baubles, panther motifs, and crystal accents.
The lighting ceremony featured acrobatic parkour performances by local artists to reflect the maison's legacy of savoir-faire. In the spirit of community impact, Cartier partnered with 3 social enterprises and 6 NGOs to curate presents for underprivileged children, disabled students, and the elderly. The spectacle was supported by additional golden trees, a LEGO-inspired Christmas Village, and roving live performances.
Cartier Christmas
Services
Videography; Social Media Planning
Client
Cartier
Project
Cartier Christmas
Services
Branding Art & Design Direction Motion Web design
Year
2021
This holiday campaign transformed the Victoria Harbour waterfront into a shimmering haven anchored by Hong Kong’s tallest Cartier tree. Towering at 13 meters, the installation was adorned with signature red and gold baubles, panther motifs, and crystal accents.
The lighting ceremony featured acrobatic parkour performances by local artists to reflect the maison's legacy of savoir-faire. In the spirit of community impact, Cartier partnered with 3 social enterprises and 6 NGOs to curate presents for underprivileged children, disabled students, and the elderly. The spectacle was supported by additional golden trees, a LEGO-inspired Christmas Village, and roving live performances.
Cartier Christmas
Services
Videography; Social Media Planning
Client
Cartier
Project
Cartier Christmas
Services
Branding Art & Design Direction Motion Web design
Year
2021
This holiday campaign transformed the Victoria Harbour waterfront into a shimmering haven anchored by Hong Kong’s tallest Cartier tree. Towering at 13 meters, the installation was adorned with signature red and gold baubles, panther motifs, and crystal accents.
The lighting ceremony featured acrobatic parkour performances by local artists to reflect the maison's legacy of savoir-faire. In the spirit of community impact, Cartier partnered with 3 social enterprises and 6 NGOs to curate presents for underprivileged children, disabled students, and the elderly. The spectacle was supported by additional golden trees, a LEGO-inspired Christmas Village, and roving live performances.