Nike x 1017 ALYX 9SM Air Force 1 Low
Services
Production; Social Media Planning
Client
Nike x 1017 ALYX 9SM
Project
Nike x 1017 ALYX 9SM Air Force 1 Low
Services
Branding Art & Design Direction Motion Web design
Year
2023
The 1017 ALYX 9SM pop-up at K11 MUSEA’s CEMENT space highlights the ongoing collaboration between designer Matthew M. Williams and Nike. Launched in late December 2023, the temporary installation serves as a dedicated showcase for the Nike x 1017 ALYX 9SM Air Force 1 Low collection.
Located at CEMENT’s pop-up venue within K11 MUSEA, the space reflects the brand's minimalist and technical aesthetic. The pop-up features both black and white colorways of the collaborative sneaker, which are characterized by premium tumbled leather, waxed laces, and the signature ALYX hardware—including the brand’s recognizable anodized aluminum buckle.The installation emphasizes the intersection of high-fashion craftsmanship and sportswear, utilizing the raw, concrete-heavy environment of the MUSEA G/F space to mirror the utilitarian industrialism found in Williams’ designs.
Nike x 1017 ALYX 9SM Air Force 1 Low
Services
Production; Social Media Planning
Client
Nike x 1017 ALYX 9SM
Project
Nike x 1017 ALYX 9SM Air Force 1 Low
Services
Branding Art & Design Direction Motion Web design
Year
2023
The 1017 ALYX 9SM pop-up at K11 MUSEA’s CEMENT space highlights the ongoing collaboration between designer Matthew M. Williams and Nike. Launched in late December 2023, the temporary installation serves as a dedicated showcase for the Nike x 1017 ALYX 9SM Air Force 1 Low collection.
Located at CEMENT’s pop-up venue within K11 MUSEA, the space reflects the brand's minimalist and technical aesthetic. The pop-up features both black and white colorways of the collaborative sneaker, which are characterized by premium tumbled leather, waxed laces, and the signature ALYX hardware—including the brand’s recognizable anodized aluminum buckle.The installation emphasizes the intersection of high-fashion craftsmanship and sportswear, utilizing the raw, concrete-heavy environment of the MUSEA G/F space to mirror the utilitarian industrialism found in Williams’ designs.
Nike x 1017 ALYX 9SM Air Force 1 Low
Services
Production; Social Media Planning
Client
Nike x 1017 ALYX 9SM
Project
Nike x 1017 ALYX 9SM Air Force 1 Low
Services
Branding Art & Design Direction Motion Web design
Year
2023
The 1017 ALYX 9SM pop-up at K11 MUSEA’s CEMENT space highlights the ongoing collaboration between designer Matthew M. Williams and Nike. Launched in late December 2023, the temporary installation serves as a dedicated showcase for the Nike x 1017 ALYX 9SM Air Force 1 Low collection.
Located at CEMENT’s pop-up venue within K11 MUSEA, the space reflects the brand's minimalist and technical aesthetic. The pop-up features both black and white colorways of the collaborative sneaker, which are characterized by premium tumbled leather, waxed laces, and the signature ALYX hardware—including the brand’s recognizable anodized aluminum buckle.The installation emphasizes the intersection of high-fashion craftsmanship and sportswear, utilizing the raw, concrete-heavy environment of the MUSEA G/F space to mirror the utilitarian industrialism found in Williams’ designs.
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