
GUCCI ANCORA
Year
2024
Client
GUCCI
Project
GUCCI ANCORA
Services
Creative Direction, Art Direction, Social Media Strategy, Content Curation, Video Production, Photography


This project marked the unveiling of Sabato De Sarno's debut Gucci collection in Hong Kong through an immersive installation at K11 MUSEA. Blending fashion, visual art, music, and literature, the experience featured a VR activation that offered a deeper exploration of Gucci’s bookstore-inspired lifestyle perspective.


Other Projects
GUCCI ANCORA
Services
Client
GUCCI
Project
GUCCI ANCORA
Services
Creative Direction, Art Direction, Social Media Strategy, Content Curation, Video Production, Photography
Year
2024




This project marked the unveiling of Sabato De Sarno's debut Gucci collection in Hong Kong through an immersive installation at K11 MUSEA. Blending fashion, visual art, music, and literature, the experience featured a VR activation that offered a deeper exploration of Gucci’s bookstore-inspired lifestyle perspective.





GUCCI ANCORA
Services
Client
GUCCI
Project
GUCCI ANCORA
Services
Creative Direction, Art Direction, Social Media Strategy, Content Curation, Video Production, Photography
Year
2024




This project marked the unveiling of Sabato De Sarno's debut Gucci collection in Hong Kong through an immersive installation at K11 MUSEA. Blending fashion, visual art, music, and literature, the experience featured a VR activation that offered a deeper exploration of Gucci’s bookstore-inspired lifestyle perspective.





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