GUCCI ANCORA

Year

2024

Client

GUCCI

Project

GUCCI ANCORA

Services

Creative Direction, Art Direction, Social Media Strategy, Content Curation, Video Production, Photography

This project marked the unveiling of Sabato De Sarno's debut Gucci collection in Hong Kong through an immersive installation at K11 MUSEA. Blending fashion, visual art, music, and literature, the experience featured a VR activation that offered a deeper exploration of Gucci’s bookstore-inspired lifestyle perspective.

GUCCI ANCORA

Services

Client

GUCCI

Project

GUCCI ANCORA

Services

Creative Direction, Art Direction, Social Media Strategy, Content Curation, Video Production, Photography

Year

2024

This project marked the unveiling of Sabato De Sarno's debut Gucci collection in Hong Kong through an immersive installation at K11 MUSEA. Blending fashion, visual art, music, and literature, the experience featured a VR activation that offered a deeper exploration of Gucci’s bookstore-inspired lifestyle perspective.

GUCCI ANCORA

Services

Client

GUCCI

Project

GUCCI ANCORA

Services

Creative Direction, Art Direction, Social Media Strategy, Content Curation, Video Production, Photography

Year

2024

This project marked the unveiling of Sabato De Sarno's debut Gucci collection in Hong Kong through an immersive installation at K11 MUSEA. Blending fashion, visual art, music, and literature, the experience featured a VR activation that offered a deeper exploration of Gucci’s bookstore-inspired lifestyle perspective.